Writing Winning Articles: How to Powerfully Market Your Small Business, Establish You as the Expert

Writing and submitting articles is an effective marketing strategy to deliver targeted visitors to your website, increase your search engine rankings and boost sales.

However, it is easy to equate article writing with onerous tasks such as writing high school or university essays. The memories of the pain involved in this form of writing can take time to fade away. The good news is that after learning a few simple steps, writing your own articles isn't as hard as it appears.

One of the biggest hurdles most new writers face is finding ideas to write about. The easiest way to begin is to write about things you are interested in and preferably passionate about. You already have knowledge in these areas that can be shared with others. It is easy to under-estimate your own abilities in areas you are experienced in. Talented people are often surprised by the level of questions novices ask (it is important to remember that there is no such thing as a stupid question - only stupid answers).

Once you have decided on a general area, a good way to narrow the topic down is to focus on the problems that people have. Typically, people read articles because they want to be entertained or they want information. Writing entertaining articles is a particular and more difficult skill. However, writing informative articles can be as simple as sharing tips that you have learned. A guiding principle is to expect the readers to be looking for "What's in it for me?"

For instance - prospects of a local carpet cleaning company were thrilled to receive an article from the company that answered the question most asked by new customers - "why does it seem like getting my carpets cleaned make them get dirtier faster?" This carpet cleaning company identified their prospect's main complaint with their competitors, and by providing an informative article that answered that question, they were able to dramatically increase their business with just one mailing!

You may already know the common problems that people have in your particular field, but if not, a good source of information is to look at related online forums and note the most common questions asked. If you don't have all the answers a small bit of research can assist. Often the answers are readily available with a Google search that the readers could do themselves. However, you are adding value and convenience by providing a range of answers in a single document.

Most people don't like to read large documents from the Web, so unlike long essays, articles tend to be around 400 words long. If you break the article into an introduction, a small number of sub-headings and a conclusion you may only have to write about 50 words in each section. The sub-headings may be for authoring purposes only, but if they are relevant they can be left in the final article.

The first draft should be for your eyes only. Don't try to produce a final copy as you write. It tends to be much quicker to get your thoughts down and come back to edit later. The final step in the writing process is to proofread your article making sure that the writing flows and would be interesting to the reader. Ask yourself, 'does the article provide information the potential reader is looking for?' It can also be helpful to have someone else proofread the article. This is also the time to remove spelling and grammatical errors.

If you still have problems writing you may want to do a search for 'article writing software'. There are many packages around which can make the process easier. Similarly, there are numerous e-books available on the topic and many of them are available for free.

Once you have written your article you may want to add it to your own website as an item that search engines love - a piece of original content. If you add an 'About the Author' section with a link to your website, you can also submit it to article directories.

As other websites publish your article you receive another thing that search engines look for, one-way back links. Article submission can be a tedious process, but software and websites that can submit to multiple directories in one do exist to make the job much easier.

After writing your first few articles you will find it is not as daunting as it first appears, and it helps to establish YOU as the "go-to" authority in your field - winning you new customers and increased sales as a result!

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7 Things to Consider Before Starting a Network Marketing Business

Why bother getting involved in network marketing?

Well, a good, honest network marketing business can easily double or triple the average income. However, if you fall into one of the common mistakes of new, error-prone network marketing business owners and entrepreneurs, you will cripple your chances of success.

Here are a few points to think about as you seek the right home business or network marketing opportunity.

1. Is the network marketing company a good fit for you? While the ability to make a good income is important, one of the first things you should look at is how YOU feel about the company and its products. If you have questions or just don't understand the product or service, ask. It's fine if you need clarification. However, if you just don't see the need, feel that the customer is going to be scammed or just can't get a handle on the product or service yourself then you will probably have a hard time promoting the company or its product line enthusiastically. I can promote Amsoil synthetic motor oil comfortably because I have worked on cars all my life, understand the workings of lubricants, understand and recognize the benefits of synthetic lubricants, and have a keen interest in America's moving away from its dependence on foreign oil. I would be hard pressed to stick my obviously masculine and heavily bearded face in some lady's way and try to persuade her on the virtues of some Avon lipstick.

2. What does the commission schedule look like? Don't just listen to the recruiter's claims. Sit down and look at the figures and run a few conservative estimates. Be aware that despite all network marketing success stories and claims by the company, the profit expectations you hear or see are probably based on what someone will do after they have been with the organization for a while. There's a learning curve to every thing. At first, your expectations of making a lot of money may be very small. As Tom "Big Al" Schreiter asked in one of his books, "They train burger flippers, don't they?"

NOTE: On the reverse side of this, the first two network marketers I ever knew personally did not begin making a significant income until they had each been in their respective businesses for about three years. During that time, they both came close to quitting because of the small returns they were experiencing. Somewhere in the period between years three and five, they each reached a point in which they were making more than $100,000.00 a month.

My first successful year in network marketing came after four years of complete failure due to my habit of picking businesses because they looked like I could make a lot of money and/or quit before I had a chance to get my business off the ground. In that first successful year, I only made a few hundred dollars. Three years later, I was making a few thousand dollars a year and a year after that, I quit my job and now do network marketing full time; making 2.5 times as much as the highest salary I had ever received at a job.

3. Take a look at who is recruiting you and how they do it. Is it Slick Willie who is trying to talk you into joining his network marketing opportunity, your level-headed sister, or your fly-by-night brother-in-law (my brother-in-law flies by night, but he's a pilot). Are they emoting about all the great money you "will" make, or are they explaining the possibility of building an independent business? On the flip side, the person you are talking to is not necessarily the best representative the company has. I recently encountered a situation in which an extremely honest and reputable network marketing company got slapped with a lawsuit as a result of outrageous recruiting claims by one of their reps. The claims that were being used to build a fantastic downline for this individual went completely against company policy and made the company look like it was just a pyramid scheme.

NOTE: Don't turn down someone's offer just because THEY haven't made any money at it yet. As soon as you sign up, you will be in their shoes. Almost everybody above you was in the same position at one time. However, if they can show you that they are making money from product sales; this is a good sign, even if the money is still small. A reputable company should have no problem with you talking to the people in the recruiter's upline. I signed up for a company several years ago under a very nice man who was hardly making any money at the time. The man who recruited him, however, was making a very good income and was working very hard to help his sales team produce the sort of results he was experiencing.

4. How were you recruited? Most network marketing occurs through...well...networking. This doesn't mean that ads are never used, but if you answer an ad in a magazine, unless the company is well known, you might have no way of really knowing anything about the company.

In the age of computers, you can often do a few searches at Google or elsewhere and find out what success others are having with the company and how they are being treated. Also,

5. Are you going to be forced to buy product? Although this is not necessarily the kiss of death, a few years ago, many major companies required their people to buy large quantities of product monthly. The reason claimed was that the people were buying at wholesale and could sell the product and get more money back than they had put in. Since most people are lousy at sales, many people wound up with a garage or shed full of unused product.

On the other hand, there are perfectly legitimate network marketing companies that do expect a minimum amount of activity for the distributor to receive commissions on sales by their downlines. Some companies might offer bonuses if you exceed a certain minimum sales level. Some companies make a regular shipment of product or membership in services a part of the monthly or annual fee.

6. How much time can you commit to your new business? Although almost everyone's goal in network marketing is to achieve enough income to quit working for someone else, many people just want to supplement the income they get from a job, retirement, or some other source. Believe it or not, many preachers for smaller churches become network marketers because they need the additional income and it fits into their lifestyle and personal abilities...plus, they have a built in network. Even they, however, have limited time to commit to their enterprise, and, over time, success in most network marketing businesses is going to be in direct proportion to amount of time spent working on the business, contacts made, presentations given, and materials placed in peoples' hands.

7. Do you have what it takes? There are a couple of points to consider here, your personal work ethic, and the skills necessary to be successful in network marketing.

One of the most common recruiting claims of a network marketing business is that you can "be your own boss". That's great if you can be a good employee as well. As the boss, you will be able to make the plans and decisions, but as the employee you will have to show up for work and be ready to pitch in with waiting for someone to come along and tell you what to do, how to do it, and when to do it.

As far as skills are concerned, I have some good news. Most of us, and this probably includes you, hate to "sell" things to people. In network marketing, if you have picked a good business, the main thing you will have to sell is yourself. That's where the networking comes in. Build a wide circle of friends and acquaintances, let them know what you do, do your part well, and the business will grow.

By all means, take your time before leaping feet first into a network marketing business opportunity, but once you have made the decision to start then don't wait. The sooner you begin your new business, the sooner you can be on your way to achieving your dreams and goals.

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Corporate Branding Marketing

Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value.

To answer the question stated above it is important to explain what a corporate brand is. It is then also important to look into the issue how a corporate brand is beneficial to an organisation. What kind of financial benefit it can give to an organisation and to what extent it helps organisations to gain competitive advantages over its competitors.

There are several definitions of corporate brand presented by different authors and scholars. Some of the defamations are as follow:

David A. Aaker defined corporate brand as "As the brand that defines the organisation that deliver and stand behind the offering, the corporate is defined primarily by organisational associations. In particular, a corporate brand will potentially have a rich heritage, assets and capabilities, people, values and priorities, a local or global frame of reference, and a formance record."

(Brand portfolio strategy by David A. Aaker, California management review vol46 no3 spring 2004.)

According to Balmer (2003) the corporate brand is seen as a sixth identity type referred to as the covenanted identity, which is viewed as independent and distinct. Balmer (2001) developed the mnemonic C2ITE (Cultural, intricate, tangible, ethereal and commitment), this reflects the corporate brands unique attributes and helps understand key characteristics of the corporate brand.

While Lawer and Knox (2004) state that a corporate brand is a way to conceive, manage and communicate corporate brand values in order to guide managerial decisions, actions and normative firm behaviour. It can then state that brand is generally the name of a product or mark of ownership.

So being able to express its self truly and openly and then communicate the message to its consumers clearly.

"The corporate branding philosophy, at it's core, represents an explicit covenant between organisations and it's key stakeholder groups, including customers" (Balmer & Greyser, 2003)

Corporate branding can be defined as "Corporate branding refers to the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition."

wikipedia.org/wiki/Corporate_branding

The keeping of an organisations promise can lead to corporate brand equity; this is when consumers hold favourable, strong, and unique associations about the corporate brand in memory (Keller 1993). There are many advantages of corporate branding as corporate brands represent the class and well known by every body, for example once David Beckham said, "I can't even imagine using any nothing else then Adidas". Though he is the contracted model for Adidas but at the same time it reflects that Adidas as luxurious and expensive item and also a status symbol. This made sports people with money buy that item. Rolex watches can also be an example for this, Rolex are known as the watches for high-class people. This makes people with money buy the Rolex watches to show the class. This is the brand equity of Adidas and Rolex.

Brand equity can be transferred to other products as well. This can be seen in the case of VW buying the Skoda. Before VW took over Skoda's sales were declining but in recent years Skoda has improved and its sales has gone up as well due VW's transferred its brand equity to Skoda. G.M motors have also bought different corporate brands such as Daewoo and Volvo and have transferred the brand equity to them brands.

This does not stop here there are so many other benefits an organistaion can have by having a corporate brand. Newman (2001) suggests that success rate of a new product or service can increase by twenty percent if it has a corporate brand behind it. Also costs could be reduced when launching the product or service than if it did not have a corporate brand supporting it.

This is due to the trust and credibility build by the organisations. Consumers prefer to stay with the organisation they have dealt with before. When Mercedes build the 4*4 people have bought the vehicles even though it was the first time Mercedes has launched a 4*4 vehicle. Mercedes has achieved this through due to the string branding and consumer trust on them.

Corporate brand has a longer life as compare to other resources with in the company. For example Coca Cola the brand is much older then the plants and location used to make it. It is also older then the human resources those make the product. Grant (1991) stated that the corporate brand tends to decay slowly, and strong corporate brands can decrease the competition in the market. Products have shorter lifecycle so corporate brands are preferred over just product brand.

A corporate brand is an intangible asset so it is difficult to copy as it is not a product from a production line. Corporate brand represents a logo or a slogan that is protected by laws, which are in place. Slogans or logos are more secure then the product it self as it is easy to copy a product but it is nearly impossible to copy a logo.

Corporate brand helps achieving the economies of scope, which means it is less costly for a firm to produce two separate products than for two specialized firms to produce them separately. For example Nike has a slogan of "Just Do It" across the globe and through its advertising Nike can promote its different products and services.

Due to advancement in technology and in communication world is becoming a small community. Consumers are more knowledgeable then ever. Globalisation is common between all the big organisations. Corporate brand is important for the globalise organisations to show that their core value is same wherever the product is.

Corporate branding is also very useful when organisations want to enter into a new market. This can be seen when Samsung entered into mobile communication market, Samsung did not have much experience in mobile market but their recent mobile model Samsung D500 has outclassed Nokia and Motorola's models. This is gain mainly through innovation but brand equity played its part as well. Samsung is brand which consumers can trust and is known for a time.

According to Balmer (2001) a corporate brand is seen as a rare entity due to brands unique pattern of development. Companies with corporate brands have competitive advantages over those that do not have corporate brand. The brand name, logo plays a vital role in awareness and it also provides the peace of mind to customers. Olins (2001) classed Manchester United and British Airways as organisations with corporate brands. Reason that these organisations have corporate brands is because that's how they presented their brands through marketing such as T.V advertising, Billboards and other marketing campaigns. These companies have spend millions of pounds on advertising to have a corporate brand, as organsiations with corporate brand believes that this will give them a competitive advantage. It can be stated by considering Olins statement that corporate brand is important for the organisations.

Davis suggests corporate brands are not required by some companies, for example those that may have a portfolio of brands such as Unilever and Proctor and Gamble, tends to use the branding of products rather than implementing a corporate brand. This issue of importance of having a corporate brand has not been taken by these major organisations in past for example surf is a product by Unilever. Unilever's general emphasis is on product branding as compare to one corporate brand. But the importance of a corporate brand has been explored on these big companies.

Balmer stated in his journal of general management "Mighty proctor and gamble who traditionally espoused the idea that their brands should stand on their two own feet, have realised the importance of managing Proctor and Gamble as a brand. The company's chief executive decided that in the future the company would be presented as the ultimate corporate brand."

(Corporate Branding and Connoisseurship by Balmer J.M.T Journal of management Vol 21 no 1 autumn 1995.)

From statements above it can be stated that corporate brand provides loyalty which means that consumers will only stick with one brand and will not choose any other product. This can true in the case of products like Rolex or Mercedes but when it comes to ever day's essentials such as milk and bread corporate branding is in that important, as we will not travel an extra mile to get a Safeway milk. Many people will just go to a nearest corner shop or a service station to get a bottle of milk.

Organisations are now dealing with the much bigger challenge in term of branding. It has discovered that corporate brand has complicated and difficult rapidly changing fundamentals. Balmer (2001) states that corporate brands are cultural as they reflect the organisations subcultures. Consider the example of Mercedes its corporate brand stands for high class, luxury and high performance and it can be clearly seen in sub culture of C-class S-class and M-class.

The key question arises here should organisations adapt the concept branding? Corporate brands have generally longer life cycle then the product brand. There is a bigger drawback attached to corporate branding as if a company gets a bad publicity of its corporate brand it will affect its all the products. Balmer (2003) describes corporate brand as having the role of a driver for many stakeholders, therefore highlighting the increasing importance of corporate branding. Olins suggested that the organizations with no understanding of what are they about tend to fail in long-term.

Corporate branding must be used properly and organisation with strong corporate branding must not take advantage of strong branding and keep the promises and behave in an ethical way. Coca Cola has used the advantage unethically when first introduced its water Dasani in U.K and it was later discovered it was nothing but Tap water from general water supply. It can also be seen in McDonald's case that they portray themselves as an organisation that care about its customers by offering them clean food but there has been occasions when some of McDonald's outlets were forced to close down due to supply of unhealthy food. It is important for the organisations with strong corporate branding such as Coca Cola, and Mercedes to stick with the values they present.

Essay above suggests that the corporate brands are created to obtain the significance awareness in a competitive market. Corporate brand have impact both externally and internally. Corporate brand have many benefits such as gaining the competitive advantages over its competitors and achieving the economies of scale. Organisation must manage their corporate brands effectively and efficiently in order to get the maximum benefit.

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Five Key Marketing Tips To Get Started With An Internet Business

It's a widely accepted statistic that 80% of new businesses fail within the first year of launch, and yet people are still hurtling towards the internet to begin an enterprise (often in a market they have little or no knowledge of). So, naturally there are more Internet failures than before because these budding entrepreneurs are forgetting that old Marketing practices still hold fast for new ventures no matter what people say about them being old-fashioned.

So, I put together this guide of just a few simple things you can do to increase awareness in you/your product/your service.

A website isn't just for Christmas

So, you got yourself a website on WordPress or forked out to have one made for you. Great. Obviously it's pretty essential, but remember that just having it sitting on the internet without doing anything is pretty pointless. You need to drive traffic to your website and to do that you are going to need the help of Search Engines.

Google, Bing, Ask, Yahoo are just some of the names you may find familiar but getting a high ranking on these pages isn't easy and it takes time. Get the help of a business that offers SEO (Search Engine Optimisation) in order to submit your website to the directories and structure your website so that the SE's are more likely to consider your site relevant. This takes time, but don't be tempted by some firms who offer quick, cheap optimisation as they are likely using Black Hat Optimisation to get your website bumped up and Search Engines (Google, in particular) is very intelligent. They will know when a website has been optimised unethically and will penalise you (rank you even lower in results) or ban you completely which is devastating for large businesses not to mention new start-ups!

Another good practice is keeping your website fresh! This is pretty key for two reasons: 1) Search Engines love fresh content. If you have a steady flow of information always going through your site then they will reward you by bumping up your rank; and, 2) Your potential customers will switch off if they see that same old stuff everytime they view your page. Keep it up-to-date, even if it is just a weekly news story or send out a newsletter (always remember to update your homepage in accordance with the newsletter though, otherwise people may come looking for more on your site but just see outdated content.

Use your knowledge and experience to spread the love!

This is something that young businesspeople tend to overlook (or ignore entirely in some cases). By creating a professional image for you, you are creating a professional image for your business!

Get an account on LinkedIn and with your local business directory website. These directories and networking websites are usually free (I wouldn't recommend paying for listings unless you have your heart set on it) and allow you to keep up with your market. Another thing I would really advise is setting up an account with Yahoo Answers! If you are unfamiliar with it, Yahoo Answers is a place where people can ask questions across a wide range of topics and members can answer them based upon their own knowledge and experience. By signing up and providing clear, consise and intelligent answers to people's questions then you are beginning to build a reputation for yourself as someone who knows exactly what they are talking about. This will mean people will trust your judgment and you will become more reputable.

One last thing that I probably shouldn't advise on Yahoo is that there is a section after you have answered a question where you can list sources. I always put in a link to my Project D.E.I.A business site as a source. This is something that is frowned upon by members but as long as you are offering an unbiased and in depth answer to their question no one is going to mind if you stick a link to your website. This means driving targeted traffic to your website and building up your website rank by having more links to it.

Don't forget about the real world

I think setting up Internet businesses appeals to many people of a shy disposition. Makes sense as it is all done online over email, website processes or the phone but whether you are an introvert or not, I'm afraid it's just going to be something you have to deal with that going out and meeting people is a prettu crucial way of getting your business out there! Get yourself some business cards online as they are generally cheaper and printing shops. Go to Vista Print and get some free business cards. You get 250 and you just pay for the post and packaging, so there's no excuse not to have some! Then just go around your town, up and down your street, to some businesses where your potential customers may frequent and speak to them or just ask to leave some cards somewhere people can see them.

By meeting people in person they are much more likely to listen to you and remember your business. Make a point of starting a conversation with someone you don't know very well or just met on a bus or tube journey. Not everyone will go for it but remember psychology 101: Most people are generally conformist! This means that if you approach them a certain way or ask a certain type of question (most notably, one they can't say the word No to) they will engage with you. Try not to be to pushy or actively intimidate them though as it is generally bad manners and they will not be looking for more experiences like that by using your business.

Here is another golden one: Join a local business networking group. These are groups of business owners in a local area that meet up once or twice a fortnight and mix with each other. It is important to know your local area and who knows you might even drum some business-to-business trading which can have huge value for you! Plus, it's not unheard of for businesses to begin an informal partnership. Sometimes if they are in a similar market and get a customer that asks for a particular service they don't offer but you do...well you get the point that it could send a steady trickle of customers your way. Remember this would have to work both ways or the other business would just know you were taking advantage and stop.

Socialise to Monopolise

Using social networking sites such as Facebook and LinkedIn to promote your business may have a mixed opinion within Marketing authorities but if I may offer my a humble view it doesn't cost anything (except an hour or two a week) so why the hell wouldn't you do it?!

Get a page set up for you business on as many free services as you can and pull in as many followers as you can without spamming people. Send a quick message out to all of your friends and ask them to like or view or Tweet about your business and from then on, only contact those who chose to do it and leave the rest. This gives you a small target to spread your word so send out a update as and when you can to keep people clued in with what you are offering and what new things they can read about. Soon, you may find that you have a high number of followers/likers/or whatever they might be called that advocate your business or even become customers.

Promotion, Promotion, Promotion

Creating events for to showcase your business is a great way to have an interactive, hands-on presentation for your prospective customers, but be wary of the obvious risks. Without proper marketing of the event then how are people going to find you? If it is somewhere that people can easily see you from the street and come in then it will generally cost more. A way to boost your numbers and reduce costs is to include other businesses in your area in with the event and tie them all together (you may get funding or support if you are all new start ups) but then remember that your message and marketing efforts may become quieter amidst all of the other businesses competing for their attention.

No one knows your business like you do, so just weight up the pros and cons and think about whether you will be able to get enough people there, if you can afford it and if you have the time/capacity to organise it all (and remember, it need to be perfect!).

Be aware of falling into a trap that claims many young businesses! Pricing yourself out of a market is a quick way to go bust, and that works down as well as up!

To put it in context, if you had a knock at the door and it was someone that wanted to sell you their brand, spanking new car for �10 when it was obviously worth 20,000 times that, would you go for it? No. People say that they would love something for free but in reality we are all suspicious of things that appear to good to be true. Setting a price too low can put customers off just as much as extortion, because like you and the man's car, they are suspicious that the service that are being offered cannot be high quality for the price you are asking for.

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Building Your Network Marketing Business Online - How to Use Contests on Facebook to Generate Leads

If you are a rep who has been utilizing a Facebook FanPage to generate MLM leads, have you considered running contests? When building your network marketing business online with Facebook, contests are a great way to get more fans "liking" your page along with creating more fans overall! The more Facebook fans you have, the more people you can share your message with.

You will want to think of a fantastic prize you can give to prospects/fans who take the time to listen. It can be any product, service, or valuable item from your MLM home based business. It's gotta be something people will love!

When putting together the contest, you will want to make sure the prize is consistent with the entry. Always keep in mind you are building a list of qualified people and therefore the contest shouldn't be too easy yet not difficult enough to discourage people. For example, in exchange of having your leads/fans receive a product or service worth $100, have them send a video, audio, or essay on telling you what they would do if money were not an issue. If you have been in network marketing for awhile, you know this is called their "why." What will happen is that you will have a flood of MLM business leads who are motivated and highly qualified.

When building your network marketing business online using Facebook, keep in mind you can't make "liking" your page a condition of entry unless you can pay thousands of dollars for advertising on Facebook. But, you can set up your page so that you can capture people's email addresses and send them follow-up messages suggesting they like your page along with other valuable content. This is called building your list!

As you can see, creating contests with your Facebook fan page can be hugely rewarding. So, get those creative juices flowing, create your contest, and watch your MLM business grow!

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Embrace the Spirit of Opulence in Marketing Your Business

In the movie and book The Secret by Rhonda Byrne, Bob Proctor mentions and praises the essay "The Spirit of Opulence" by Thomas Troward. Troward's essay defines that to think opulently is to think largely, generously, and liberally. Have a look at the other essays on this site and you will be amazed at the content.

Applying the spirit of opulence to our life cannot but help us to succeed and grow. It is not a matter of collecting things so that we can live in the style of the rich and famous. It is a way of living, including doing business, that will attract opulence. In other words, what we have in our lives is the result of the actions that we take. Living in the spirit of opulence will allow us to think of abundance rather than lack and when we feel abundant, then we feel generous. If we are generous with our knowledge, time, money and other resources, then we will reap the rewards of this.

In business this means that we want to think of what we can add to the transaction, not what we can take from it. Rather than focusing on making money, we want to focus on how our product or service can benefit others. The question should be: How can we add more value, in our customer's eyes? Only then will we truly be able to find success in our business transactions. Again, if we focus on the money we will get, then the message we are giving out is not congruent with a feeling of abundance from which we will receive abundance. It must instead be too mindful of a lack of money, which will only manifest more of that lack of money. It is important to our success that whatever our businesses offer, that the customer perceives more value in that than what they have to part with (money) to get it. we must take the time to learn what our target market wants and then make the effort to market that to them. Once a sale is made, we should follow-up to ensure that our customer is happy with the purchase and absolutely rectify any problems. A satisfied customer will be a repeat customer, supplying free word of mouth advertising. An unhappy customer can do significant damage to a business' reputation and its potential to maintain or increase sales.

This information is not new to many of us. So many of the business and self-help books tell us all of this information. What begins to become amazing is that this information has been communicated to us in different ways from different people pretty much since the beginning of time. Bob Proctor refers to a Judge Thomas Troward's work in the early 1900s, about the same time that Wallace Wattles was writing his book "The Science of Getting Rich". The Science of Getting Rich is the book that Rhonda Byrne's daughter gave to her resulting in "The Secret" movie, book, website and so on. As legend has it, The Emerald Tablets referred to in The Secret do come from the beginning of time. So we would do well to take heed of all this advice. We are being told this for a reason, and no negative consequence will result. The outcome is amazing to all that practice it on a daily basis.

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A Home Based Network Marketing Business For Fun and Profit

Why should you bother to start your own home based network marketing business?

Would you believe me if I told you that I would want to start my own network marketing business because it is fun way to make a living?

Maybe you want to be like those people you have heard about who are already in network marketing and are making the kind of money you have only dreamed about. Fun's okay, but you want to make money, right?

Sure, you've heard those claims and wonder if it is true.

Well, I am one of those people, and I am here to tell you that it does happen. There are a few things you should know about this field, however before you jump in with both feet.

If you are willing to do the WORK involved, it is possible to make a good deal of money in network marketing. At the start of this little essay I used the term home based network marketing business. What a lot of people who sign on the dotted line with some network marketing company forget is that last word...business.

Where there is a business, there is work, whether the business is home based, a franchise, or a traditional store front. Too many people see only the part about earning lots of money and forget the fact that somebody has to do the work. If it is their business, they have to go to their job regularly. Even worse, they are now the boss AND the employee.

The good news is that once you get your home based business established, you can see good paychecks rolling in month after month. Not only that, since most network marketing ventures are also multi-level marketing (MLM) companies, many people push their business until it reaches what I and a few others call the tip-over point. This is the point at which the business seems to take on a life of its own and does a lot of growing simply as a result of the size it has grown to, and the momentum it has gained from your efforts and those of your downline.

SOME NEGATIVES ABOUT HOME BASED NETWORK MARKETING BUSINESSES

Let's go back to the term "home based" for a moment. There are some positives and some negatives here.

First of all, most people trying to start a home based business already have a job and other responsibilities that they must tend to daily. This means that the time available to grow their business is going to be limited. Therefore, even with the best product, best promotions, and most skillful management, growth is going to be slow. This is discouraging to many people, and, in fact, is a major reason many people drop out of home business ownership.

If time is at a premium, so is money in most cases. If you buy into a home based business and can afford to buy billboards along major traffic routes across the country, full page ads in major magazines, or the services of a full-scale promotional agency, you have a great chance of doing well. If, however, you can only afford a few business cards and a couple of ads in the local newspaper, things are going to be slow.

Then, there is the learning curve, particularly in a network marketing business. Most people know little about sales and are very hesitant to try to "sell" things. They often lack the confidence to even let people know that they are involved with a network marketing business.

SOME POSITIVES ABOUT HOME BASED NETWORK MARKETING BUSINESSES

If you DO have a job, you probably need to hold on to it to keep income coming in and perhaps to hold on to benefits. If you open a store somewhere, you will probably have to commit yourself to that store and might not be able to hang on to your job. With a home based network marketing business, however, you will be able to start part time, work around your schedule, and hang on to your job for the income and benefits (and don't forget the networking opportunities) while you grow your new business.

You can usually start a home based business for a lot less money than a traditional brick and mortar business or a franchise. This makes it easier for the "ordinary person" to get one started. The network marketing model allows for low cost "advertising" if done properly. Just to give you one example, I am a member of a website called meetups.com. One or two times a week I get together with other members interested in the same things I am and invariably wind up presenting my product or business opportunity to others attending. Quite often, I find that someone I have spoken to has referred me to someone else.

The downside of not putting a whole lot of money into your home based business is that it is easier to call it quits. One of the major factors for success in a home based network marketing business is the willingness to stick with it. Too many people are actually on their way to success when they pull out simply because it is easier to do that than to stay with it. If they DID have large sums tied up in a store or franchise at least that might be an incentive to stay the course.

In a home based network marketing business, there is a learning curve, just as in every new job you started. Remember those first few days when you didn't even know where to stand to get out of everybody's way? Did you ever tell a customer something and later find out that you had said exactly the wrong thing? Have you ever stood there with a totally blank mind when a client wanted answers? Have you ever gone home at night and spent the evening thinking about all the screw-ups you made during the day. Did the boss ever chew you out for doing something wrong? Have you ever gotten ready to go in to work, filled with dread that you were going to catch it for yesterday's goof...or even worse, get the axe?

I'M READY FOR THE "FUN" YOU MENTIONED

As the boss and the employee of your own home based business, you will make plenty of mistakes. Trust me on that one! However, as the boss, you can be forgiving, and as the employee you can learn without fear. If you mess up today's presentation, you can make a better one tomorrow. If you forget the facts and figures today, you can study them tonight. Tomorrow is a new day, and the boss is only going to be as hard on you as you are on yourself!

If you are network marketing properly, then you will often be talking to someone you know and like, and who knows and likes you. In someone else's business, a slip-up with a client or potential client can be professionally fatal. In a network marketing environment it is something that can possibly be laughed at WITH the person you are talking to! Just recently during a presentation to a group of acquaintances, I got my tongue tangled up beautifully. I made a joke, we all had a laugh, and I finished my presentation and then fielded several questions from interested parties who weren't the least bit put off by my momentary faux pas.

If selling terrifies you, then a home based network marketing business is perfect! The true secret in network marketing is the networking. If you have a good product or service, there will be people interested in it, and, if they feel comfortable about you, they will be asking YOU to PLEASE tell them about it. If people see YOU making money with your business, some of them will be interested in getting involved.

If you want to start a home based network marketing business just to make money, go right ahead. With the right motivation and work ethic you can do well. You will be missing out on the fun of meeting new people, going places, doing things you've never done before if your only motivation is money and your method is direct selling.

However, if you learn to network with a wide range of people, making new friends, helping people solve problems, giving back to your community, and living life to the fullest, you can experience the real thrill of network marketing at its best.

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